Valivaryus

SUMMARY

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The colors pink, forest green, canary yellow, and cool periwinkle blue are present in organic blobs on a navy blue background. In the center, a logo resembling a V inside a circular emblem stands proud next to the name of the initiative being featured: Valivaryus.

The initiative I conceived addresses Down Syndrome in particular due to my sister and I's personal experiences and observations over the course of our lives.

What do you do when you become the unwitting, sole representative for everyone in a demographic? You stop being that sole, unwitting representative.

My research and interviews led my initial concept to shift and morph from its original 3 separate pieces into this one initiative.

I designed and developed the website using GSAP and Locomotive.

Disciplines

  • Web Dev & Branding
  • Web Design
  • Research
  • Storyboarding
  • Typography

Team

  • me!
A simple banner with five section. Each shows a brand color of the initiative: a dark navy blue, a pale slightly warm pink, a dark cool forest green, a yellow with white in it that makes it welcoming , and a pale periwinkle blue.
A phone shows an instagram story sharing a live talk for Valivaryus. Two social squares meant to be posted to social media talk about acceptance and respect for people with Down Syndrome.
A phone shows a section of the website, where you can scroll through information horizontally.
Two sides of the same card are featured. The front has a quote from bell hooks . The back reads 'Differences are more normal than you think. To hear stories from others please visit ds.valivaryus.info' and a personal note written thanking someone for listening in the blank space on the bottom half of this side of the card.
A screenshot of the homepage is centered on a forest green background. The headline reads 'Just as capable. Just built different.' and features pictures of real people who have Down Syndrome.
Baltimore Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² but, yeah, no, really, drink some water Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Baltimore Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² but, yeah, no, really, drink some water Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Baltimore Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² but, yeah, no, really, drink some water Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.
Baltimore Washington D.C. stay hydrated + have fun Looking for a mission-driven FT opportunity! 🐕‍🦺🌈✊🏼♿→² but, yeah, no, really, drink some water Recently, the Illinois Department of National Resources asked branding studio Span to “rebrand” a fish.